Marketing & Creative Manager | Freelance Creative
Multi-talented, passionate creative who demonstrated adaptability and expertise over 5 years as Marketing and Creative Manager for an employee engagement tech (SaaS) startup. A proven self-starter and capable multi-tasker, as demonstrated by the successful management of responsibilities and projects that went above and beyond the typical job description — acting as Social Media Manager, Graphic Designer, Brand Manager, Blog Manager, Content Manager, Video Editor, Photographer, and more.
Outside of the office, a passion and strength in the creative field are evident. From freelance photography, graphic design projects, and editing videos, to writing and producing music, daily life is driven by love for being visually and artistically expressive.
Looking to relocate to Denver, Colorado.
MARKETING & CREATIVE MANAGER
March 2016 - Present
Engagement Multiplier, Chicago, Illinois
Responsible for all marketing and creative, internal and external, to tell the company’s story, drive sales, engagement, retention, leads, and positive customer experience. This included developing and maintaining marketing communication content, campaigns, assets, and promotional materials, then distributing messages through various channels. Core accountability also consisted of creating, and managing the creation, of all visual media.
— Essential Duties and Responsibilities —
• Oversaw all marketing initiatives across all platforms and formats to create effective, integrated engagement plans that achieve the business objectives. Managing teams in-office and remote.
• Brand management. Maintained consistency across channels and ensure content adheres to brand guidelines. Continued development of company’s brand reputation and implemented strategies that increased overall traffic and engagement across all mediums.
• Supported all creative needs, acting as in-house graphic design and go-to expert for not only the creation of new material, but tactical support, strategic direction, and implementation of current content.
• Created compelling graphics and visual content for a variety of message formats, to support marketing and company initiatives. Overall creating hundreds of marketing/sales and client collateral (print and digital), blog visuals, website and social visuals, presentations, tradeshow displays and signage, etc.
• Launched, built, and managed all social media accounts; Twitter, LinkedIn, Facebook, Vimeo, YouTube. Producing visual content and copy, organic and curated, for every channel. Developed a healthy social following and reputation as a thought leader from scratch.
• Designed, scheduled and launched email marketing campaigns for newsletters, weekly updates, blog postings, company news, and product updates.
• Developed and solely managed The Engagement Multiplier Blog, whose organic efforts brought an average of 84% of the traffic to the marketing website and rated #9 Best Employee Engagement Blogs to Follow in 2019 and 2020.
• Managed all vendor relationships.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
• Directed and edited over 50 sales/marketing, educational support videos, and webinars.
• Ensured all marketing assets, videos, and image libraries were updated and organized.
ENGAGEMENT SPECIALIST
March 2015 – March 2016
Engagement Multiplier, Chicago, Illinois
Managed client relationship, providing them with a white glove experience while they embarked on their engagement journey. Acted as a go-to for 50+ clients and was responsible for coaching on employee engagement best practices, and how best to utilize the technology to achieve their goals as an organization.
UNIVERSITY OF IOWA
August 2014
August 2014
Bachelor’s of Arts & Sciences, Communication Studies
Minor, Cinema and Film Production